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Principles of corporate finance
It does not matter if you are a professional in finance or just starting to study such a complex and interesting science as economics - the book Principles of Corporate Finance has incorporated a conceptual database on finance.
The Ultimate Marketing Plan
"The Ultimate Marketing Plan" is about how to clearly define the advantage of your product, how to convey this information to potential customers, how to make a working marketing plan, and all this with minimal costs.

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Dan Kennedy is a provocative, frank author of best-selling books, a successful businessman, multimillionaire, marketing consultant, adviser and teacher of hundreds of private companies. Dan consults more than one million independent business owners annually with his newsletters, tele-coaching programs, meetings of the Kennedy Study Groups in more than 100 cities around the world, and a network of consultants covering 150 different business and industrial categories and professions.

As a speaker, Dan repeatedly appeared with four former US presidents, business celebrities like Donald Trump and Gene Simmons, legendary entrepreneurs like Jim McCann, Debi Fides. Over the past 10 years, he has been an average audience of more than 250,000 people a year. His customers are Honda, IBM, Sun Securities. As a marketing consultant and copywriter, Dan is the "hidden genius" behind the multi-page magazines that you read, the television ads you watch, the internet marketing and the newsletters you receive. He creates advertising for clients, this advertising has already appeared in more than 200 magazines: from magazines on industry and air transport to "The Wall Street Journal", "USA Today", "Cosmopolitan".

His book "The Ultimate Marketing Plan" is about how to clearly define the advantage of your product, how to convey this information to potential customers, how to make a working marketing plan, and all this with minimal costs. This is a must book to read for those who want to promote their business, not only forward, but also up. The book will give the attentive reader an opportunity to get business consultations first-hand, investing only his time and attention.

This popularly written book is designed for everyone who is interested in the basics of marketing. It details such fundamental concepts as the development of a unique trade proposal, the choice of the target audience, the use of customer feedback for product promotion, and advertising campaigns involving celebrities. The marketing plan offered by the author is clearly structured and thought out - it is based on real work experience, as well as on well-known and proven marketing strategies. If you are an experienced specialist who is primarily interested in new techniques and methods of marketing, then this book is going to be helpful for you.